The Waterhouse at South Bund | Graphics

The environmental graphics take cues from the architecture by using unexpected locations to place carefully curated quotes on the experience of the traveler versus the tourist. Making the discovery a mirror of the visitors’ actual experience within the maze of Shanghai nong-tangs (lanes) where surprises reveal themselves at unexpected corners. The longitudinal and latitudinal points of the hotel are used within the space and printed on guestroom amenities as a place marker for the traveler.